Skip to contenttop

Mariner Management & Marketing LLC

/how-we-help/engage-volunteers

The volunteer of yesterday is different than the one of today who will be different in the future. To be successful in engaging members as volunteers, we have to match our volunteer programs to our volunteers’ aspirations and interests.

Learn more

/how-we-help/develop-leaders

Leaders are neither born nor made. More precisely the recipe includes a little of the right DNA, a choice made, and effective nurturing. Associations can have an impact on the latter two with great results.

Learn more

/how-we-help/build-chapters

Chapters appear to have a powerful impact on association membership levels. Developing chapters as partners requires a chapter strategy that focuses on key metrics and provides meaningful support.

Learn more

/how-we-help/grow-member-communities

Associations need not cede their place as home for professional community if we place member collaboration and engagement as a priority, seek new models and invest in developing volunteers to lead us.

Learn more

/how-we-help/manage-associations

We say “manage” but it more closely resembles conducting. We see our role as a conductor to bring the best out of each of the volunteer leaders.

 

Learn more

Innovative Growth for Associations

  • Main holding globe with inverted imageWhat if we replaced traditional chapters with local networking groups?
  • What if we replaced committees with project teams and morphed full-time volunteer positions into ad-hoc jobs?
  • What if we replaced "volunteering" with "engaging" and "member" with "citizen"?
  • What if we applied just-in-time concepts to volunteer training and support?

These are the types of questions that keep Mariner fired up. We believe that associations have existed since the 1800's because associating is fundamental to humans. We also believe though change is fundamental. Just as society has evolved through the ages - industrial to information to social - associations must too. So, whether it's guiding our management clients or collaborating with our consulting clients, we ask the questions that count and seek unconventional wisdom. And, we follow the compass. This has led us to the Chapter of Future, Chapter Dashboard, Embracing Volunteer Adhocracy and exciting projects like Rebuilding The Volunteer Spirit.

We think of ourselves as association executives, dedicated volunteers and - yes - mariners.

 

Association Innovation

  • Peggy Hoffman

    We talk a lot about how we’re working more and more virtually. And there is a lot of conversation around how to improve how we work with each other in a virtual environment. Yes it’s going to take us time to crack this nut.

  • Peggy Hoffman

    Some would say that virtual volunteering dates back to the 70s (see Wikipedia’s entry re Project Gutenberg), others see it as a relatively new type of volunteering for those who don’t want to commit to in-person volunteering.

  • Peter Houstle

    Joe Romenieckis’ January 29 article in Associations Now - Looking Beyond the Membership Numbers – highlights a common issue on the world of associations – Membership Count Myopia. Because we tend to manage what we measure, and associations always measure membership count, we all too often get stuck on the count and forget the mission.

Twitter

Video

Association Blog

  • We talk a lot about how we’re working more and more virtually. And there is a lot of conversation around how to improve how we work with each other in a virtual environment. Yes it’s going to take us time to crack this nut.

  • Elizabeth Engel and I are on a bit of a road tour to advance the idea that we in the association biz can attract and enthrall the new volunteer. The question we hear often is to implement the model ...

  • How can I be useful, of what service can I be? There is something inside me, what can it be? Unknown