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Mariner Management & Marketing LLC

/how-we-help/engage-volunteers

The volunteer of yesterday is different than the one of today who will be different in the future. To be successful in engaging members as volunteers, we have to match our volunteer programs to our volunteers’ aspirations and interests.

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/how-we-help/develop-leaders

Leaders are neither born nor made. More precisely the recipe includes a little of the right DNA, a choice made, and effective nurturing. Associations can have an impact on the latter two with great results.

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/how-we-help/build-chapters

Chapters appear to have a powerful impact on association membership levels. Developing chapters as partners requires a chapter strategy that focuses on key metrics and provides meaningful support.

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/how-we-help/grow-member-communities

Associations need not cede their place as home for professional community if we place member collaboration and engagement as a priority, seek new models and invest in developing volunteers to lead us.

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/how-we-help/manage-associations

We say “manage” but it more closely resembles conducting. We see our role as a conductor to bring the best out of each of the volunteer leaders.

 

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Engage association volunteers
Build association chapters

Innovative Growth for Associations

  • Main holding globe with inverted imageWhat if we replaced traditional chapters with local networking groups?
  • What if we replaced committees with project teams and morphed full-time volunteer positions into ad-hoc jobs?
  • What if we replaced "volunteering" with "engaging" and "member" with "citizen"?
  • What if we applied just-in-time concepts to volunteer training and support?

These are the types of questions that keep Mariner fired up. We believe that associations have existed since the 1800's because associating is fundamental to humans. We also believe though change is fundamental. Just as society has evolved through the ages - industrial to information to social - associations must too. So, whether it's guiding our management clients or collaborating with our consulting clients, we ask the questions that count and seek unconventional wisdom. And, we follow the compass. This has led us to the Chapter of Future, Chapter Dashboard, Embracing Volunteer Adhocracy and exciting projects like Rebuilding The Volunteer Spirit.

We think of ourselves as association executives, dedicated volunteers and - yes - mariners.

 

Association Innovation

  • Peggy Hoffman

    In this episode of YourMembership.com's "Ask the Thought Leader" we answer questions submitted during our recent webinar "Reimagining the Volunteer Model in Associations" with Peggy Hoffman, CAE, President & association manager for Mariner Management & Marketing. Peggy provides some interesting answers answers to questions about an association's volunteer program, including providing stipends, staff to volunteer ratios, online resources, and what to do when you have too many volunteers.

  • Peggy Hoffman

    What can you do to think differently about engaging members throughout the volunteer continuum? Lots - and it begins with giving yourself permission to play outside the lines. Check out this slide deck for ideas.

  • Peter Houstle

    World number 1 tennis doubles partners and real life twins, Bob and Mike Bryan teamed up to do a cool commercial for Esurance featuring a mobile robot which allowed them to explore NYC without leaving the locker room. The robot, currently available from Double Robotics for an easy $2,499…not including the essential tablet (iPad or similar), lets you cruise about on a virtual Segway, carrying on conversations, snapping photos, consuming hot dogs…oh well, maybe not the hot dogs…=O

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Video

  • In this episode of YourMembership.com's "Ask the Thought Leader" we answer questions submitted during our recent webinar "Reimagining the Volunteer Model in Associations" with Peggy Hoffman, CAE, President & association manager for Mariner Management & Marketing. Peggy provides some interesting answers answers to questions about an association's volunteer program, including providing stipends, staff to volunteer ratios, online resources, and what to do when you have too many volunteers.

  • "Coaching Skills for Leaders" panel discussion at American Association for Diabetes Educator's Leadership Forum 2014, led by Peggy Hoffman, along with participants from the Member Affiliates Council. This showcases a new format - based on the concept of "The View" to help leaders share their stories.

  • Elizabeth Engel and Peggy Hoffman talk with Mto Kufa of TMA Resources for #livefromASAE about how volunteering has changed and some of the ways to respond.

Association Blog

  • The conversation on volunteerism in association is shifting – in an exciting way. The questions about how to engage non-traditional volunteers and those on how rethink the model from the top down are finally taking center stage. I had an opportunity to keep the conversation going through a webinar with YourMembership.com.

  • Increasingly our volunteer teams are spread across town, across the state, across the country and even over country borders. It's tough enough to lead a group of volunteers, but when you're leading via phone and web, its downright messy.

  • World number 1 tennis doubles partners and real life twins, Bob and Mike Bryan teamed up to do a cool commercial for Esurance featuring a mobile robot which allowed them to explore NYC without leaving the locker room. The robot, currently available from Double Robotics for an easy $2,499…not including the essential tablet (iPad or similar), lets you cruise about on a virtual Segway, carrying on conversations, snapping photos, consuming hot dogs…oh well, maybe not the hot dogs…=O