Resources for Retention

We offer this list as is — there are no endorsements for the ideas, products or people.

Member Retention – retention facts and effective practices from Associapedia, the association wiki

Association Renewal Blog – subscribe for ideas, off-the-wall thinking and more.

Retention in the Ranks – this article shares how three associations rely on their chapters as the foundation for their member-retention efforts.

Step By Step Retention – Learning from fitness clubs who routinely fight turn-over!

Strategies for Improving Health Plan Member Retention and Loyalty HSM Group works with health care customers from providers to associations and in this series of articles pulls the concepts of member and customer relations together.

Seeing the Whole Elephant
This article written by Mohanbir Sawhney, McCormick Tribune professor of e-commerce and technology at Northwestern University's Kellogg School of Management and a fellow at DiamondCluster International, provides lessons from customer relationship management that we can apply to membership programs
Interesting retention ideas:

  • Recognize milestones
  • Mentor (Brother/ Sister)
  • Sign em up on a committee right away!
  • Intro them in the newsletter

Looking for more web resources? Visit Association Links & More or Contact us.