People are drawn to associations around four drivers: interest, issue, discipline, or geography. This fact hasn’t changed. However, with the proliferation of technology that permits wide and instantaneous sharing of information and knowledge, getting together is easier than ever. Add the entrance of the millennial generation, the most collaborative generation in human history, into the workforce and association membership and we have a new playing field for associations. Associations need not cede their place as home for professional community if we place member collaboration and engagement as a priority, seek new models and invest in developing volunteers to lead us. Tapping our original research on components and key analytical tools, Mariner assists national organizations in evaluating, refining or rebuilding, and monitoring component programs. Tap Mariner’s experience in nurturing and growing member communities to improve yours.
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