People are drawn to associations around four drivers: interest, issue, discipline, or geography. This fact hasn’t changed. However, with the proliferation of technology that permits wide and instantaneous sharing of information and knowledge, getting together is easier than ever. Add the entrance of the millennial generation, the most collaborative generation in human history, into the workforce and association membership and we have a new playing field for associations. Associations need not cede their place as home for professional community if we place member collaboration and engagement as a priority, seek new models and invest in developing volunteers to lead us. Tapping our original research on components and key analytical tools, Mariner assists national organizations in evaluating, refining or rebuilding, and monitoring component programs. Tap Mariner’s experience in nurturing and growing member communities to improve yours.
Related Blog Articles
I crisscrossed the US this year working with dozens of associations and their volunteer leaders, one encounter really struck me. It was with a young, dynamic professional who is the Financial Planning Association’s NexGen Local Leader Liaison, Ian Harvey, CFP. The idea: mash-up of chapters for young pros.
Cultivating chapters is a tough gig but there were great ideas shared throughout 2013 to make the gig a little better. Here are a few that I bookmarked. Enjoy and let me know what I’m missing!
Here are two posts worth the time to read (and it won't take long) that will help chapters and associations address member communications ...
Related Case Studies
We share our journey with the American Association of Diabetes Educators to diagnose and overcome stagnancies within its chapters without overlooking the needs of the members.
Talking with Joshua Paul, Socious, about the annual meeting session & association trends
American Association of Diabetes Educators re-invented their chapter and special interest group structure to address the new member & volunteer.