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A Volunteer Story - Dede Walsh
Our next volunteer savors every opportunity to engage, enlist, and encourage her colleagues and friends to find the time to get involved, convinced that once they do, the rewards will be extraordinary.
Once you are engaged and getting something out of that involvement, it's really is amazing. You feel like you're doing it for everybody else, but you're really doing for yourself. It feeds something within you.
Meet Dede Walsh, CMP, CTS, National Account Manager with Projection Presentation Technology (PPT) and volunteer for not one, but two professional associations (not to mention several ministries!). Dede's job puts her in direct contact with numerous associations, which is why once she became a member of the PPT team in 2006, she quickly joined the membership ranks. And why she dove into volunteering just a year later.
Dede now serves as president-elect, membership chair, and marketing advocate for the Chesapeake Chapter of the Professional Convention Management Association (PCMA), and as co-chairperson of programming (2 year term) for the Washington DC Chapter of the International Association of Exhibitions and Events (IAEE). She is also a member of Association Meeting Professionals, Potomac Chapter of the Meeting Professionals International (PMPI), and the Capital Chapter of the Professional Convention Management Association.
Dede readily admits that her reason for joining each association was a bit selfish. Simply put, "It was a way to meet meeting planners." Previously, she had little exposure to meeting planners and others in the hospitality industry outside the hotels she had worked in, and felt that in her new position it was important to expand her network. Once she decided to volunteer, a colleague suggested the membership committee as a way to connect with other members. Since then, Dede has become very passionate about the value of membership believing that the association did her a favor by pushing her in that direction.
Wearing so many hats means that Dede faces a number of challenges. For example, as programming chair, she often finds it difficult to spread the education net wide enough explaining that "programming needs to do a lot of things at a lot of times for a lot of people." Another problem some chapters face are infrequent meetings, which can have a negative effect on membership. Determined to change this in one of her chapters, Dede set out to prove that without valuable programming, there is no incentive to join. Her hard work paid off and the chapter is thriving under a new programming committee.
As a board member, Dede is a strong believer that members need to see beyond their terms. It's not enough, she says, to focus just on what's happening during a board's tenure; instead, boards must consider that today's planning can and should help the association well into the future. Of course, being on the board is eye-opening for any volunteer. "Until you are on the board and on the planning side, you just don't have any idea of what time and effort goes into making sure everything is perfect and the meetings are successful." So how can she bridge the gap between perception and reality when recruiting volunteers? By being clear and concise on what the position entails, and not to be afraid to admit when something is not working.
Dede also realizes that time commitment is often the biggest reason for not volunteering, but she believes through careful scheduling and planning, volunteers can stay committed and be successful. Her advice to struggling volunteers? "If you plan and set priorities and if it's really important to you, you can make it happen."
As if Dede doesn't have enough to do with her day job and her professional volunteer duties, she is also involved in several ministries, including the Baltimore Chapter of Marriage Encounter, a position she and her husband were asked to join after they attended a 2010 retreat. Inspired by their own experience, they agreed and now lead two retreats a year. She is also active with Adoration, Community, Theology and Service Ministry (ACTS) through her church St. Louis Catholic Church in Clarksville Maryland, and has recently joined the Catholic Daughters. A past board member of ACTS, Dede is currently enjoying her role as participant rather than a leader for now.
Dede knows she is lucky that PPT is supportive of her association involvement, not something that every member can say. Association membership, she believes, is especially important in this economy because the connections made go beyond the programs and basic networking. "We all need to know that people care about us. Plus it makes everyone feel good when you know you are helping others regardless of how small the gesture." Something association memberships can and do provide.
Does Dede have any overlap between professional and personal volunteering?
"I think the problems are universal regardless of if it's religious, social or industry-driven. I think we all struggle with the same problems. Getting people and keeping them engaged really seems to be the key to all success." She adds with a smile, "If we could solve that question, we'd all be very wealthy!"
Want to share your story? Contact me at cblattau@marinermanagment.com.
Rethinking your blog
One of our clients is in the process of revamping its website. During this process, they also need to be re-thinking their communication and content strategies including their blog. So when I came upon Social Media Examiner's 5 Tips to Becoming a Top Blog in Your Industry, I jumped right in eager to see what Examiner had to say.![]()
Here are 5 quick tips—and one great piece of advice—for getting your blog the attention it deserves. (My thoughts are in itals).
- Survey the interest of your audience. (Our client surveys for the monthly programs and annual conference. Why not for blog content as well?)
- Spin hot topics into many posts. (Offer fresh voices and insights on topics. See #3 for one way to do this.)
- Leverage the power of multiple authors. (Use guest bloggers especially for #2. Gives your blog more credibility not to mention fresh ideas. Many associations have a number of members with a lot to offer so why not use them if possible).
- Integrate social sharing (Don't believe in the "build it and they will come" theory. It doesn't work. Side note: I had this argument my last semester of college. See Do you have an on-line discussion forum but nobody comes?)
- Capture Emails (Create an email sign-up so that once they are there you have a way to keep them there.)
And Social Media Examiner's top advice: Rethink what it means to blog. In other words, treat it as a magazine, not as a blog. Become a publisher.
Any thoughts?
A Volunteer Story - Pat Adams
Our series continues with another leader from American Association of Diabetes Educators (AADE). Patricia Adams, RN, CDE, Program Coordinator for the Gutman Diabetes Institute, Einstein Medical Center has been a diabetes educator and a member of AADE for nine years. What’s the greatest benefit of her involvement with AADE? Pat says it's...![]()
My interaction with other educators. I will always tell you that I have learned more from meeting with other educators than I have from reading any textbook.
Pat's involvement in AADE came under the auspices of her department director and mentor, an AADE volunteer both locally and nationally. As with many first time volunteers, Pat become involved at the local level first, serving as her chapter’s membership chair and newsletter editor. What she never envisioned was that she would eventually take an active role at the state level as well. Then again, Pat wasn't aware that not only was change coming, but that she would be one of its greatest advocates.
In 2010 AADE took a bold step and eliminated the chapter model in exchange for a membership affiliation model. With the old model, Pennsylvania had five independent chapters. The new model unified the state into Local Networking Groups (LNGs), and brought diabetes educators together in a more cohesive way through a centralized resource called the MY AADE Network. State Coordinating Bodies (SCBs) support the LNGs while National supports the SCBs. Pat was on the transition team from the beginning believing that the changes were long overdue. But she also realized that in order for the whole model to work, the MY AADE Network had to be strong. So in addition to her board duties, she became the technology team leader of Pennsylvania's MY AADE Network page.
Now that the model is full swing, Pat serves as a representative for her LNG in southeastern Pennsylvania, and starting in 2012, as the SCB Chair for Pennsylvania.
Pat embraced the transition because she believed that there had to be a better way to assist diabetes educators with their professional and personal growth. "Going into the future, something had to change, the structure needed to change. We needed to embrace the technology to keep members engaged. I watched it in my own area, with my own colleagues – they're young women with children. They don't have time for these dinner meetings, the old way of doing things. So we had to engage people electronically."
The transition was not easy at first, but Pat was undaunted. Whenever she encountered skeptics, she posed this question: “What is our job? Our job is to help people living with Diabetes learn to change." It didn't make sense then that diabetes educators couldn't embrace change as well. To ease the transition, she began interacting one-on-one within her own LNG first, taking advantage of each opportunity to encourage enthusiasm by explaining how the new model would help the diabetes educator.
Then she extended her reach. When a colleague was finding resistance in her LNG group, Pat took the opportunity during a dinner meeting with the group to explain the network. She signed onto the Internet, brought up the network page, and talked about how it worked. After the meeting, several subscriptions in the state discussion area doubled. She wasn’t saying anything different than AADE, but now members were hearing it from someone who worked in the trenches with them. "As much as AADE has tried to train (people), I think having the membership hearing from another educator helped it click.”
Pat has always been passionate about volunteering, and these passions extend beyond AADE. Currently, she is involved with the Grey Hound Adoptions of Florida (NE chapter), and Citizens Against Grey Hound Racing in Pennsylvania. A past board member of the Citizens Against Grey Hound Racing, Pat now serves as an ad hoc volunteer, helping whenever needed. As she puts it, she is currently a "Joe Schmo" volunteer – a label that by no means diminishes her work.
Each volunteer experience, Pat finds, enhances her work with the others. What she learns from AADE, especially through its leadership development, helps her with her rescue groups. And working with her rescue groups has helped her see the full picture of what she believes AADE wants to accomplish with the My AADE Network. What's more, Pat met her husband through volunteering - proof that you never know what will happen when you volunteer.
Another challenge Pat does face is getting others to see the benefits of volunteerism. Whether it's to help rescue greyhounds or to volunteer with AADE, time commitment is always an obstacle. During a recent AADE leadership conference, one speaker stressed that the organization and the volunteer experience needs to be of value to members in order to keep them engaged. After all, there is only so much time a person has. Pat believes it helps to ask a few people to take on a few smaller jobs rather than asking one person to take on one big job. This way volunteers don't feel so overwhelmed and would be more willing to help in the future.
Making a difference, in all of her volunteer hats, is what keeps Pat keep going. Her volunteering continues to offer her deep satisfaction because she knows she is doing what's right and what's needed to help each organization be successful.
How does Pat do it all? She offers one last piece of advice expressed in a recent email from a colleague: "Stress is a choice. Prioritize what you want because it is important, not just because it's there." In other words, don’t do something because it “lands on your plate”; do it because you believe in it.
For Pat, it’s helping diabetes educators and rescuing greyhounds.
How this social media newbie is taking to LinkedIn
So my venture into the world of association membership continues. As I wrote earlier, Irecently joined an association and was thrilled at the warm reception. In truth, I've joined two associations, each with a different membership dues policy: one's paid while the other is free. I won't get into the advantages/disadvantages of the two membership models (mostly because I haven't been in long enough to come to any real conclusion), but I will say that I've discovered one particular boon to the memberships: both are very active on LinkedIn. This has been great for me, despite my social media rookie status, because I'm not one that particularly cares for monthly meetings especially if there is no real substance. Meeting for meeting sake just doesn't make sense. Plus, I've seen firsthand chapters struggle to provide good content month after month often at the expense of more important membership issues – and I've seen attendance at these monthly meetings slide. Of course, I realize that pre-social media, this was the way association members interacted, but now with social media, there are so many more ways to become engaged. (Be sure to read Peggy's post End of Membership As We Know It - or not for more information on how the membership model is – and should be – changing, and her post on another way associations can engage members, The New Competition for Our Association Chapters.)
Back to LinkedIn. The conversation in both groups has been dynamic. We've discussed everything from office technology and office politics to job interview skills and resume building. We've discussed social media tools including the best ways to get the most out of these tools. Best of all, members are eagerly reaching out to each other asking for advice on a range of issues, and the response has been very supportive and informative. I've even weighed in a few times, something I'm not very good at in a public setting. So despite my reluctance to dive into social media, what I've discovered in the last two months is a vibrant community on LinkedIn. A community that allows me the flexibility to interact with others who share the same work place challenges.
Of course, I'll still get together with my chapter folks. After all, face-to-face networking events will always be important. But it's nice to know that I can now reach across my chapter's boundaries and connect with so many other people who, while not in my immediate area, share the same job-related challenges.
The New Competition for Our Association Chapters
The next competition for our association components is right on WordPress in the form of the WordPress Meetup. It was launched with a grandiose proclamation in January on the WordPress blog: “We hereby declare 2012 as the Year of the WordPress Meetup. You’ll want to get in on this action.” It is breaking the game wide-open.
They define the WordPress Meetup simply as “ people in a community getting together — meeting up — who share an interest in WordPress, whether they be bloggers, business users, developers, consultants, or any other category of person able to say, ‘I use WordPress ….’”
Why is this competition for my association of [insert any profession!]? Good question since it would appear this is only about blogging. Look bey
ond that. Do you see how thousands of organizations are recognizing that people want both virtual and face-to-face connections? And they are responding by harnessing the power of social tools (many which are free Meetup.com) to facilitate this. Each becomes a story that further shows our members there is an easier, less expensive, less hassle, less time-consuming, fun way to get the face-to-face connection. And if you aren’t offering the same, they will look outside or minimally just say “no thanks” to the burdening obligation of your chapter. Some will even say, hey I can use Meet-up.
Look at little closer at the promise WordPress makes: “ Running a popular group takes time and money … We don’t want it to cost anything for someone to run a WordPress meetup, or to attend one — building local communities should be as free as WordPress itself! And yes, its building steam – check out the WordPress Meetups in action.
Notice how WordPress understands that people don’t want extra work. And instead of approaching the question of “how do we connect people geographically” they didn’t start with form: let’s have chapters. They started with function: people want to learn from each other, share examples, get hands-on help, etc.
I think this is a wake-up call to us. How can we unburden our groups? How can we re-imagine our local “meet-ups”?
End of Membership As We Know It - or not
When I first started reading this book by Sarah Sladek I have to say I was bored. You see it felt like I reading what I've been preaching. So I started and stopped and restarted the book several times. Well I just finished it and I'm glad I read it in the end. Why? Associations need a book like this. Associations are full of baby boomers, scared of change, comfortable with status quo and righteous. Very many are stuck on stage 1 of fear: freeze. This book can help get past that. It speaks to baby boomers. It explains the changes. It provides examples that satisfy our need to see before we believe. It cites research that is gives us assurance the facts are true.
And for those of us who don't need all that, it gives us a source to cite and share in support of our ideas. So I do recommend it … and here are few specific recommendations:
- To those who haven't started exploring real change in their association (go directly to page 7 “Association Must-Haves”)
- To those who are still mystified about the impact of generations on our associations (we baby boomers will cede majority to GenY in the workforce in 3 years - go to page 49 “Focus on the Future”)
- To those who are still focusing on networking and conference as value proposition (go to page 36)
- To those who are still focused on pricing to demonstrate value (read pages 38, 43 and 54)
- To those who are trying to get the thick-headed in the association to consider alternatives (highlight the examples on pg 45, 47 and 96-110 and forward)
To those who don't want to read the book, learn a little more by reading Tony Rossell’s post or Lori Halley’s post or the lively debate between Celena NuQuay and KiKi L’Italien [sorry you have to be an ASAE member to access!] And here are a few thoughts I highlighted.
“Community is defined as a social group of any size whose members reside in a specific locality, share governance and have common culture and history.” I highlighted because it can be used as a better definition of chapter.
“Belonging means you have a secure relationship and ownership in something.” It’s not joining!
“Can you really picture twenty-something's at your programs ... Using your services?” Now there's a soul-searching question for associations.
Successful member benefits formula is equally practical and emotional.
Individuals join because you will help solve a problem.
The only weakness I see in the book is that the solutions offered, Emerging Member Models on page 95, are not courageous enough. And I don't see them as emerging models in 2011, the year on the book. They have been in use for a number of years and don't really push the boundaries. In truth though, they aren't mainstream and for that reason may give readers new ideas and perhaps be a catalyst for the profession to really be courageous. What do you think?
A Step Forward - Becoming an association member
As noted in an earlier post, I recently joined a professional association – International Association of Administrative Professionals. Shortly after I joined, I was contacted by a local chapter president and invited to attend a meeting. This past week I did just that and was warmly welcomed into the fold. As the front
desk voice of an AMC, this is certainly not the first association meeting I'd ever attended, but this was the first time I attended a meeting that directly related to my job as an admin/office manager. It didn't take me long to realize that this is what I needed – connection with people who shared similar work-place roles, and a place specifically designed for me in regards of career advancement and training. (I also joined the LinkedIn group and quickly became involved in the conversation there as well.) My new association colleagues were so encouraging and eager to get me up-to-date on all the workings of IAAP and our local division that I look forward to learning more about this dynamic group.
As I venture into the association world as a full member of this group of admin professionals a bit late in my career, I'm reminded of a quote from one of our awesome volunteers Jim DeArmey who said...
There is something in it for everyone at whatever stage of your career as long as you still have an interest in growth and increasing your knowledge.
As a perpetual student, I heartily agree.
Note: I'd be negligent not to mention our wonderful speaker that evening Cheryl A. Pullins, CPC Business & Life Strategist who exposed the balance myth, and gave us some insights on regaining our lives through 5 important steps: 1) clarify your roles, 2) set your own standards, 3) learn to say no, 4) establish boundaries (always think of the consequences of your choices), and 5) communicate those boundaries to those around you. My biggest take-away – creating balance is about making my own choices and decisions. And it’s about feeling free enough to make those choices without that age-old guilt getting in the way.
Chapter Struggling? Here's a thought ...
Yesterday, Leap Day 2012, some 30 association professionals gathered in the conference room at Printing and Graphics Association MidAtlantic to explore three topics: membership models, learning models, and social media. Formally titled an ASAE Super Swap, what we had was a social learning ev
ent where SMEs faciliated conversations on the three topics.
What this represented though was an informal chapter doing what it does best: generating accessible value for association professionals. The back story is that for all intensive purposes The Maryland Society of Association Executives is really struggling and barely exists. In fact this year, they didn't even send me a renewal notice (not that I'm asking for one!). On the other hand, this informal group has been thriving for 10 years.
Chapters are simply communitiies built around geography (rather the other three drivers of issue, interest and disclipline) to establish community connections at the local level. Chapters allow members to connect across the street without having to reach up through the main office to find a connection.
Our informal group will never have a bank account, never develop a budget, never hold an election... Our informal group will however pay its way, engage members, leverage the community and resources of ASAE and associations in our area, and - most importantly - deliver value.
Why are we successful? Well it's because we see membership as not dues-paying customers but as a living community. Anna Caraveli, writing in her monthly column for SocialFishing, describes this best in her post "Membership As Living Community." Read it with this question in your mind (especially so if you are trying to help a struggling chapter): if I wanted to create a space where people can connect at the local level in their own time, what would it look like?
Finding Balance
I have so many blogs rattling in my head and a dozen started in my blogging file. There are so many things to share. But right at this moment, the right one to share is Beth Kanter's latest post from the Wisdom 2.0 Conference where she said she spent a day off-line to give full attention to program and people. She desribed the conference as "a one-of-a-kind event in Silicon Valley that brings together an unusual mix of technology leaders, Zen teachers, neuroscientists, and academics, to explore how we can live with deeper meaning and wisdom in our technology-rich age."
Among the questions posed in her report that really resonated are: “What is important for creating a wisdom-based culture?” What ideas, books, or concepts are helping you balance in a hyper-connected world? How do you practice wisdom to keep your online/offline work and life balanced?
I recently started a yoga class and in the class this morning, the teacher asked us in the beginning to be "present" and that became my mantra throughout the 70 minutes. I think this class - and the study of yoga concepts - is my response to Beth's second two questions. The first, I am still pondering. What are your responses?
Throwing out the bath water, not the baby
I
n 2008, the American Association of Diabetes Educators (AADE) was ready to create a new model for their chapters. Fast forward to February 2012, when on a volunteer leadership call, three local leaders shared how the new model is working in their states. We heard proof that volunteer leaders will embrace change and in fact make it their own. AADE had successfully thrown out the dirty bath water (old structure) without losing their members and volunteers.
Nadine Merker, director, volunteer services, had shared the AADE story during an ASAE Annual Meeting session last August (here’s recap and links). At that point, they were four months away from the deadline for chapters to embrace the new model. Now two months into the new year, the news is heartening.
A little background: AADE replaced its traditional chapter program with a state-based program that features a state Coordinating Body (CB) with Local Networking Groups (LNG). The financial, database and web management is handled by AADE offices in Chicago. This streamlines the responsibilities and the workload of volunteers. The volunteer structure is based on an adhocracy model. An online community portal, called MY AADE NETWORK, is the hub.
During the February call, three volunteer leaders, representing two CBs and an LNG, shared how they were activating aspects of the new model. The common themes expressed focused on how the new systems, especially online registration, web-based communications, and financial management, created greater efficiency and more member involvement. They also shared with their peers, that yes it took a leap a faith in a new system, new portal and in AADE HQ staff, but it was worth it.
"Using the registration took away a lot of burden and stress from us. It was nice feeling like a guest at your own party!"
"We had kind of felt isolated and [this new model and portal] reminded us that we have similar experiences … we are stronger together."
"We were supported every step of the way."
Too often association staffs feel that volunteers are a burden and that we need to “wait until the current leaders retire.” But AADE’s experience tells a different story. Part of what made it work of course was the staff’s ability to believe in the change and to know the difference between when they had to stand firm on an issue and when they could bend. This let members have a voice in the process.
I have to say I was so bowled over by the three volunteers. They took the leap of faith and became partners in positive change. I salute you Patricia “Mickey” Stuart, BS CDE MPH MS, Patricia Adams, RN CDE, and Gary Rothenberg, DPM CDE.
Always in search of ideas.