Idea Center - October 2010 Archives
Subscribe to the Idea Center RSS feed!
October Link Love
This past month I've found a bounty of resources for associations looking to improve their chapter, or their chapterl managemetn and support. Some of these appeared this month and others are ones I just discovered (sorry I missed them earlier!).
- Tips for Coordinating with Chapters on Social Media - from the Lindy Dreyer at SocialFish.
- Social Media: General Guidelines / Best Practices for CPCU Chapters - a paper from CPCU Society.
- Useful slideshows for small staff professionals - from MemberClicks Splash Blog a great resource for your chapters which are the ultimate in small-staff groups!
- Sam Pettway on how governance will be different - here's a peice from Acronym by Scott Briscoe to share with your boards and to ponder in nationally as you consider what needs to change to help chapters succeed.
- A cool example for recognizing chapters and leaders from Kim Howard.
- 4 Ways to move your audience from attention to engagement - while focused on presenters, this peice has a great message for chapters and for national staff trying to sell chapters to uninvolved members.
- Columbia Festival of the Arts gives audience a say in the show - crowdsourcing the low-tech way that's a good model for chapters and other geographically-centralized groups.
- Three Questions that mobilize members to volunteer - Trish Hudson's guest post on Wild Apricot Blog offers hot questions and tip card your chapters can use.
A message from middle school
A few days ago I tweeted "My 8th grader had a project due in PREZI! Ahhhh to be a kid again!" And I meant it. If we can ever look past 'how our younger members work differently" and 'how I am comfortable working this way' and celebrate the revolution of the new technology and the doors it opens and - this is most important - how as kids we embraced all the cool new things that our parents didn't quite understand, we'd get where we want to be.
Noone likes to be stuck in a rut. We don't enjoy being hamstrung by tight budgets and difficult times. Yet we perpetuate that in our thinking.
I'm working with a couple of associations right now on major change initiatives. Many of the (baby boomer) leaders are stuck in a rut. They play the same songs in their heads. They chant the same complaints. They are having difficulty being like a young person embracing all the cool new things that their parents didn't quite understand (or like!).
I'm working on some imaging projects to help these individuals embrace their younger counterpart. Imagine how you feel when you put on a new outfit. It lifts your spirits. You feel new. Imagine how you feel when you buy a new car and you drive past someone in a clunker. You can go faster, in more style. You can make a call pushing buttons on your steering wheel and talking into an invisible microphone.
Do these work? What do you think? How can we help people embrace the "prezi"? How can we ourselves embrace the new?
Authentic, Caring (& Creative) Leadership
Let’s face it – being a leader of a group of members is tough. Doesn’t matter if we’re talking about chapter or a Special Interest Group or a virtual community. We’re all busy, busy, busy. Getting face-to-face is near impossible.
Enter KiKi L'Italien. She’s current chair for ASAE’s Component Relations Section Council. A star. She got face-to-face in a virtual way by taping and posting a simple 5 minute YouTube video. Watch it. It’s sweet! In it she shares who she is, what the council is, what they are planning and how you can get involved.
She posted this on Facebook, Twitter and ASAE’s component listserv. The listserv is actually in many ways the council’s home base. So in this posting of the video link, KiKi also summarizes the council’s project plans. And of course she closed with “Think we missed the mark? Think you'd like to help?”
But she did one more thing that was genius … she copied the other section council members (her “committee”) on the message and added within the posting the note that they were copied and to feel free to contact any of them (or her) with questions and comments.
What happened next was very cool.
Hey KiKi- I just watched the video and loved it. Plus you looked fabulous of course! I do hope that spurs some interest and more volunteers amongst CRPs and I will be on the call tomorrow. I would like to learn to film some basic you tube videos for our section leaders and plan to forward your link as sample to my web content staff for help getting this started. Thanks.
Cheers,
Brian Wiggins, SPE Sections Manager
A colleague & I were sitting at my desk watching it together (nice job, Kiki!) and going "Hmmm...". We have the constant struggle of how to capture the attention of our global audience of Member Society volunteers and paid staff, so this might be a viable option!
Chip
Chip and Brian were just two of the comments.
What I love about a leader like KiKi is that she cares about her members. And, she embraces authenticity and creativity. She puts herself out there – trying new things – and makes herself available. Plus she understands that people are in different places. So you’ll see her posting is three places and on the section’s e-letter.
Can we clone KiKi? Probably not. But we can use her as a model (and I’m sure she won’t mind!).
Leap into Leadership
I led a webinar today for National Recreation and Park Association (NRPA) volunteers who lead the association’s networks (formerly called branches, regions, and sections) and committees. We talked about being a leader for today and how that requires us individually to change. The dilemma in preparing such a conversation is that the topic is huge and the time we have to coach our volunteers is so short. Add to that, for many of our volunteer leaders this is part-time, part-time job.
We responded to this dilemma by focusing leaders on three practical steps and by translating their objectives, particularly for the networks, into seven types of practical tasks. We know there are a lot of other elements to leadership and so we offered additional resources (including of course Charlene Li’s book Open Leadership). We also know that these busy members need to get this leadership gig under control and our job in coaching them is to simplify where we can.
- Define the destination. What does your group need to accomplish? What is your main thing? Stephen Covey is generally credited with first phrasing the strategy “keep your main thing the main thing” and it is perhaps over-used. Still, I consider it the best piece of guidance I can give my volunteer leaders. If they can clearly articulate the main thing, they can accomplish it and they avoid wandering into all kinds of extraneous activities and discussions. Of course, it only works if the whole group shares the “main thing.” That’s the role of the leader – to assure we’re all on the same page. (NB: This is not to say the leader decides the main thing in a vacuum!)
- Communicate regularly. I suggest that leaders call each team member frequently and reach out regularly to the group. Use informal and formal channels. Be visible. Be the reminder – the reminder of deadlines, goals, and of the message “why we’re here.” The value of this can be seen in one of my associations. Leader A was an engaging leader. She reached out to key volunteers regularly. Had vibrant email exchanges and phone calls. Leader B wasn’t. She was engaged at meetings but relatively unengaged between meetings. Under Leader A, the association met deadlines, broke records and tried a few new things. Well, as you probably have guessed, the results did differ with Leader B.
- Coach your team. This begins with getting to know each team member. Then, help them get the resources and tools they need to be effective. This is not about telling team members how to do the job, but rather what their role is in accomplishing the goal. It’s about pointing the way and enabling them to succeed.
The seven concrete tasks that NRPA identified read as a universal list so I offer them here:
- Contributing documents to the Knowledge Center
- Contributing to or writing articles for the magazine
- Identifying topics for webinars and/or online chat sessions
- Monitoring and answering questions posed in the Knowledge Center and Network sites
- Identifying research topics
- Identifying field trends
- Identifying how the field can help with the new friends model
We left the group with an action item to gather their leadership team together for two conversations: (1) what is the team's main thing?and (2) how will we know we were successful (in meeting members’ needs)?
We trust that we’re pointing the way and enabling these members to lead successfully! How do you point the way for leaders?
Half Full Tri offers full lesson for associations
On Sunday, I joined with a two other women to complete a half-iron - that's a triathlon which generally consists of Swim 1.2 miles, Bike 56 miles, Run 13.1 miles. This one - The Half Full Triathlon a charity event to raise dollars for young adult cancer support - purposely set the mileage at 70. This mileage was chosen to represent the estimated 70,000 young adults diognosed with cancer annually.
This blog post isn't about the cause (although it could be). It's about the volunteers, the Aqua-Velo option and the relay match. All three are great examples of how we can change our systems to engage members.
Adhoc Volunteers! They knew how to engage volunteers! This was an excellent example of how we can use ad-hoc volunteers. The sponsor set up lots of opportunities along the scale of committment and skill-set. They had jobs for those with a couple of hours, 1-day, several days or full commitment to the event. They had opportunities for those who just wanted to help out and those who had skills suitable for say a medical tent.
Besides defining a great list, they made it easy to volunteer. They asked participants to spread the word about volunteering, and they tweeted, Facebook-ed, and emailed volunteer opportunities. And they gave volunteers cool shirts and lots of accolades!
Aqua-Velo atternative! Yes, they looked for ways to draw folks in. A triathlon is an event that requires athletes to commit to competing in three sports or on a relay team. Knowing that many older athletes are plaqued with aging knees and some younger ones are wanting to test but not sure they can go the full distance, they offered the swim-bike option. You got toforgo the long 13.1 mile run, but still went the distance.
Matching! They offered a Relay Match, an unique serve that matched individuals with others interested in forming teams. A half-iron is a real challenge and there are swimmers, cyclists and runners who have an interest in supporting cancer but prefer to stick to their strenght. The event team understood this so they set up a system to match athletes. This built participation (they sold out!) and energy.
I had a great time and really did enjoy biking the 56 miles and being part of team that rocked. But also really enjoyed how the event drew in voluteers and participants. We can learn so much from groups like Ulman Cancer Fund for Young Adults who planned and pulled off the first a great event
Its Small Staff Appreciation Month
Small Staff Appreciation Month starts today! (BTW, so does Breast Cancer Awareness Month!) As a small staff organization which also serves as a small staff operation for 5 small associations, we obviously love this month. As a small organization, we operate quite differently. Probably most noticeable is our price sensitivity. We have to make the dollar go as far as possible.
Less – but should be way more – noticeable is our focus on volunteers. We know that our staff pool is ¼ paid and ¾ volunteer. We know and appreciate the importance of engaging volunteers. We know and act on the importance of empowering volunteers.
Admittedly it’s easier for small organization these days. Technology – at all price points – is readily available. Technology puts power in the hands of small organizations. Unfortunately, too many don’t know what to do with the power, but I am confident that will change. It will change in part because companies like this month’s sponsor, MemberClicks, will coach staff and volunteers. I hope also that it will change with ASAE’s help as they focus on the needs – educational and financial – of small organizations.
And I trust that this month, set aside to celebrate all that small staff’s accomplish, will also help shine the light on our needs and that will change lots of things for small staff organizations!
Preparing Tomorrow's Leaders
Just returned from my son's 8th grade Back-to-School night held I should add in the midst of the rain storms which meant we had a number of teachers who couldn't make it. Still, the evening produced a number of aha's and learning moments for me.
- Younger teachers are, well, just more connected to their students. It shows up in the conversation where they are relating to the students (you know talking about how they are used to learning visually not through reading and how to bridge that) while the older teachers related to the parents (you know commiserating with how those kids are). Plus, these younger teachers integrate technology into the classroom. They embrace more enthusiastically our online system, Teachers Ease. They talked in terms of integrating visual, interactive activities into the classroom. And one even has his presentation set up in Prezi! We must meet our members/customers/employees/volunteers at least half-way!
- Schools teach practical skills and theory. This year’s family consumer science class is focusing its cooking on healthy foods and consumer education on financial literacy. Many of the other classes are clearly more theoretical. We need both -- in our association education programs too!
- Plan B needs to be a useful as Plan A. As I mentioned, we are the midst of a rain storm with flash flooding and power lines down and more. So some teachers couldn’t come. Plan B. If you’re homeroom teacher isn’t there, meet in the media center and we’ll begin as a group. First up in any case was a live feed from the in-school TV studio. If you had a period without a teacher, visit the cafeteria or media center to connect with other staff. And of course, visit with the PTA, music boosters and the principal. There's never an excuse not to plan.
- “I hook them where they are and take them where I want them.” Best quote of the evening from the music teacher!
- The new volunteer just isn't embraced yet. As I wandered during a “free period” I spoke the PTA reps. I joined. There was no pressure to and less pressure to volunteer. But (being a serial volunteer and a volunteer manager) I took the initiative to ask about volunteering. I said, I don’t want a full-time job. I want to be an open volunteer. They said what? I said you know get on a list and when you need someone for something quick, you email the group. If I can do it, I raise my hand. The PTA president said that was a good idea but clearly wasn’t going to institute it. The other rep, who was in charge of “entering information in the computer” said well please indicate which projects because I need to put something in. Well, I guess the idea of the new volunteer and building an adhocracy wasn’t quite there for them yet. Never too late to change!
Back-to-School.
Always in search of ideas.