case study

5,070 (& Growing) Buzzing Association Professionals

Tags:

What made the Buzz2009 experience special? Well, all the buzz and ...

We'll Find Out What The Buzz About ...

Tags:

Thursday, July 9 is the day. It's the day when we get to see if you can create an event, fill a room, get great reviews and make money without tapping any traditional marketing channels. Given the SOLD OUT sign on the registration page, I'm guessing it's a day where we in the association and meeting planning world will find out the answer is yes.

Facebook Drives Chapter Event to New Levels: Case Study

Tags:

CTAM shows the power of Facebook for driving a chapter's event to new levels ... shared from ASAE's Listserv!

Customer Evangelism in Reverse

Tags:

I'm a fan of Jackie Huba and her writings on customer evangelism - here's an example of power of the non-evangelist. After the medical assistant at my eye doctor’s office got me settled she turned around with a very serious look, leaned in and said “don’t buy appliances from Sears.”