case study
5,070 (& Growing) Buzzing Association Professionals
What made the Buzz2009 experience special? Well, all the buzz and ...
We'll Find Out What The Buzz About ...
Thursday, July 9 is the day. It's the day when we get to see if you can create an event, fill a room, get great reviews and make money without tapping any traditional marketing channels. Given the SOLD OUT sign on the registration page, I'm guessing it's a day where we in the association and meeting planning world will find out the answer is yes.
Facebook Drives Chapter Event to New Levels: Case Study
CTAM shows the power of Facebook for driving a chapter's event to new levels ... shared from ASAE's Listserv!
Customer Evangelism in Reverse
I'm a fan of Jackie Huba and her writings on customer evangelism - here's an example of power of the non-evangelist. After the medical assistant at my eye doctor’s office got me settled she turned around with a very serious look, leaned in and said “don’t buy appliances from Sears.”
Always in search of ideas.