I just ran across an older posting - a challenge sort of - on Acronym where Lisa Junker, one of the bloggers behind Acronym asked us  to take 5 minutes to spread the word about our association. She was prompted by a very cool conversation with Andy Sernovitz of GasPedal who’s a word-of-mouth expert (and three-time association CEO) in which he offered up a few idea starters.

It all started with the Lindy Dreyer’s feature in January issue of Associations Now “Get your members talking! Word-of-mouth expert Andy Sernovitz tells you how.” Catch more of Andy's WOM insights in his book Word of Mouth Marketing: How Smart Companies Get People Talking. The idea goes that in a down economy, word of mouth can make all the difference.