PRSA is going through a gut-wrenching by-laws debate (get a glimpse here). At issue is the current requirement of holding the APR credential to serve on the national board. The proposed amendment would make the APR credential an optional qualifier for board service.

The conversation started with a daring confession posted on ASAE’s listserv: an association at a loss what to do with a standing PR committee.  The exec asked if anyone had eked out a meaningful role for their PR committee. I won’t disclose the association because it could be any of us. Nearly every association I’ve met could make that confession.

Three useful points came out of the discussion.