SMW09
Building Engagement: PRSA MD Slowly but Surely
It surely seems odd that a public relations professional chapter
wouldn’t be an early adopter of the new media. But we weren’t. Our
members were – and are – curious though. It’s that curiosity that gave
us the platform for entering into social media sphere.
Building Engagement: ISES DC Follows Members’ Lead
- We needed a new newsletter editor. The call was answered by an innovative, exciting member … who also happened to be a blogger. Our cumbersome e-letter morphed into a blog.
- A Facebook fan started up an ISES DC group.
- She was on Twitter but didn’t see the chapter so offered to be the ISES DC Twitter voice.
- Driven to organize the planning and execution of the chapter’s major expo, the chair opened a Google Group, loaded up the documents and ran the first meeting using those shared items.
Tested Rules & Learned Truths About Online Community Engagement
KiKi L’Italien, Delcor Technologies and I had a great conversation at ASAE Social Media Workshop. KiKi shared her awesome story about the Optical Society of America student chapters and I shared the ISES DC blog and story. Here’s a quick recap of our key points and you can check out our shared bookmark smw09 for more resources.
Building Engagement: When Failure Begets Success
About one year ago, the Maryland Recycling Network gingerly
began its foray in social media. We followed the best advice we found
and marched confidently forward … right into failure.
Actually the failure was on the engagement front. The initiative succeeded in that it provided a valuable lesson. From the lesson is emerging a second – and we trust a more successful – launch. As we move forward here’s the lesson we learned from part 1.
Actually the failure was on the engagement front. The initiative succeeded in that it provided a valuable lesson. From the lesson is emerging a second – and we trust a more successful – launch. As we move forward here’s the lesson we learned from part 1.
Social Media & The Search for Engagement
Public Relations Society of America Maryland Chapter has tried it all – FaceBook, LinkedIn, Twitter, blogging. Success happened when they focused these on a specific event.
International Special Events Society DC Chapter found success when it followed its members – rather than leading.
Maryland Recycling Network is on Plan B. Plan A, a wiki, fizzled. That was probably good news because it led to a different path that wasn’t even in our minds.
We’re all asking for the secret to building engagement in our social media initiatives. The path to success is littered (quite literally if you consider the many “ghost communities”) with failures. I see the failures as being the secret to success. Our missteps have actually driven Mariner and our association management clients to learn lessons about members, grow closer to members in that process, discover new technologies, and improve with each attempt.
International Special Events Society DC Chapter found success when it followed its members – rather than leading.
Maryland Recycling Network is on Plan B. Plan A, a wiki, fizzled. That was probably good news because it led to a different path that wasn’t even in our minds.
We’re all asking for the secret to building engagement in our social media initiatives. The path to success is littered (quite literally if you consider the many “ghost communities”) with failures. I see the failures as being the secret to success. Our missteps have actually driven Mariner and our association management clients to learn lessons about members, grow closer to members in that process, discover new technologies, and improve with each attempt.
Always in search of ideas.
