I paid my dues on-line today to continue my membership in ASAE & The Center. No, it's not cause to alert the media or sound the trumpets. I've been doing this steadily since about 1981. Some years, it was paid by my association, a few out of my pocket and of course the last 8 through my association management company (read my own pocket). So what's the cause for the announcement? Well, I paid on-line as the result of an annual reminder set-up in the finance folder. The announcement is: I didn't need a 5-step dues billing invoice system to renew.

Bruce Butterfield's question and Peggy's earlier post on the comparison of associations to newspapers begs a fundamental question ... is that all there is?”

For those with "building community" on their list of goals for 2010, check out SmartBlog on Social Media's posting by Merritt Colaissi - Spike Jones' 11 Lessons to ignite a fan community. It was lesson #9 that caught my eye:

Movements live online and offline. 90% of WOM happens offline. It’s important to get people together offline.

We are spending much time, energy and dollars on our IT and virtual communities that we fail to see the importance of being face-to-face. Some associations are even going so far as to replace traditional events and, yes even chapters, with online learning and virtual chapters. But it's not a either-or proposition. As Jones learned in building Fiskars successful crafters movement, its the combination that wins.