Jakob Nielsen’s Alert Box made a straight forward jab at national/chapter branding relationships in his March 30 Alert on Donation Usability. Lisa Junker pointed this out and thrust the challenge directly to associations: are your chapters mirroring your association?

Ask yourself, are your chapter websites ...

1. Completely different than the national site?
2. Violating elementary brand guidelines such as using a consistent color scheme and proper logo use?
3. State different mission or goals, emphasize different issues or state different facts about the profession/trade?