We offer this list as is — there are no endorsements
for the ideas, products or people.
American Society of
Association Executives – As the resource for association membership
development, ASAE offers ideas, books, listserv and these articles:
Best
Membership Retention Program/Welcoming New Members – This
article, which appeared in ASAE’s Membership Developments, April
1999, highlights an award-winning program conducted by the Retailer’s
Bakery Association to boost first year member retention.
Missing
the Big Moment – An article focusing on how to build loyalty
from the start; published in ASAE’s Membership Developments,
November 2001.
How
We Stopped Mailing New-Member Kits – The Minneapolis-based
Printing Industry of Minnesota shares its new approach to the new
member kit; from ASAE’s Membership Developments, December 2002
Using
E-mail to Welcome New Members – Find out about Society of
Competitive Intelligence’s approach to new member welcoming
via e-mail. From ASAE’s October 2000 Membership Developments.
The Customer
Care Institute (CCI) – is a global resource organization serving
Customer Care professionals that offers research, training, and access
to information from the best in customer care.
National
Association of Membership Development – Check out their Best
Ideas for Membership Development. While NAMD represents chambers, associations
professionals can learn much from them.
Target
Marketing Group – Follow this link to find FREE articles from
the Target Marketing Group of Publications covering customer relationship
marketing.
Check out these e-zines which focus on building customer loyalty:
Customer
Service Group newsletters
CRM
Strategies – Clickz
MarketingSherpa.com
