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Mariner Management & Marketing LLC

Resources

This area contains blog posts, videos, white papers, case studies and slide decks. Use the Resource Finder controls on the right side (mobile users at page bottom) to search or filter the content shown on this page.

Blog
Sep 01
Peter Houstle

World number 1 tennis doubles partners and real life twins, Bob and Mike Bryan teamed up to do a cool commercial for Esurance featuring a mobile robot which allowed them to explore NYC without leaving the locker room. The robot, currently available from Double Robotics for an easy $2,499…not including the essential tablet (iPad or similar), lets you cruise about on a virtual Segway, carrying on conversations, snapping photos, consuming hot dogs…oh well, maybe not the hot dogs…=O

Aug 11
Carol Blattau
musing from front desk

I was sent an old high school picture by a friend, which by itself was horrifying. But what really struck me was the text underneath. We were asked back then a few simple questions to describe ourselves and what we saw in our futures. I admit I had a good chuckle at what I wrote (I won’t go into it here), and my friend made me promise he could hold it over my head for a while (I agreed). I was definitely experiencing some growing pains and needed some real direction.

Blog
Aug 01
Leslie White
question of the day

Question: We are a XXX organization for XXX and have more than 100 components (we call them chapters) in cities across the country.  They are all 501c6 organizations with their own articles, bylaws and D&O insurance.  Question of the day: do they also need liability insurance?  Most of the larger components have had it; however, the rates tripled this year so they are asking if it is a requirement.  Recommendations?

Blog
Jul 17
Carol Blattau
I Quit

I came across Ashima Goyal-Siraj’s piece in Volunteer weekly, The “Oh! by the way” trap. It’s in response to an article by Thomas McKee on the same subject, and one that I—and just about any volunteer—can relate to.

Blog
Jul 11
Carol Blattau

Most can agree that we receive way too many emails in the course of a day. What’s more maddening, besides the increasing amount of spam (that’s another post), is the constant barrage of emails from a single source, i.e., the vendor that sends daily updates on products and services, or the e-letter that comes in 2-3 times a day with the “latest news.”

Blog
Jul 02
Peggy Hoffman

Two chapters I met recently are struggling. In both cases, the leaderships have kept their collective eyes and heads down over the past couple of years, muscling through the program year while the world around them changed.

Blog
Jun 26
Carol Blattau

Here’s a quick shout out to two of our association clients, Maryland Chapter of Public Relations Society of America and Maryland Recycling Network, both of whom just held their annual conferences. And what a success both had!

White Paper
Jun 25
Peggy Hoffman

It’s a given that today's members have the ability to go "guerrilla" – thanks in part to social technologies – to make significant contributions in unconventional ways. And we in associations can react one of two ways: channel our inner Jane Goodall or act like poachers. Lindy Dreyer and I called on our best Jane “impersonations” to encourage association pros in our #MMCCon session to think of guerrilla volunteers as extensions of our communities. Use this handout to chart your own path for "going guerrilla".

Blog
Jun 25
Peggy Hoffman

It’s a given that today's members have the ability to go "guerrilla" – thanks in part to social technologies – to make significant contributions in unconventional ways. And we in associations can react one of two ways: channel our inner Jane Goodall or act like poachers. Lindy Dreyer and I called on our best Jane “impersonations” to encourage association pros in our #MMCCon session to think of guerrilla volunteers as extensions of our communities.

Blog
Jun 06
Peggy Hoffman
questions

For anyone who’s earned their APR or successfully won a Silver Anvil, Best in Maryland or any PR award, you know that research at the front end and evaluation at the end are “do not skip” steps. Of course following metrics and be aware of research throughout any PR campaign or project is also critical.

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