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What can you do to think differently about engaging members throughout the volunteer continuum? Lots - and it begins with giving yourself permission to play outside the lines. Check out this slide deck for ideas.
World number 1 tennis doubles partners and real life twins, Bob and Mike Bryan teamed up to do a cool commercial for Esurance featuring a mobile robot which allowed them to explore NYC without leaving the locker room. The robot, currently available from Double Robotics for an easy $2,499…not including the essential tablet (iPad or similar), lets you cruise about on a virtual Segway, carrying on conversations, snapping photos, consuming hot dogs…oh well, maybe not the hot dogs…=O
Question: We are a XXX organization for XXX and have more than 100 components (we call them chapters) in cities across the country. They are all 501c6 organizations with their own articles, bylaws and D&O insurance. Question of the day: do they also need liability insurance? Most of the larger components have had it; however, the rates tripled this year so they are asking if it is a requirement. Recommendations?
Most can agree that we receive way too many emails in the course of a day. What’s more maddening, besides the increasing amount of spam (that’s another post), is the constant barrage of emails from a single source, i.e., the vendor that sends daily updates on products and services, or the e-letter that comes in 2-3 times a day with the “latest news.”
Two chapters I met recently are struggling. In both cases, the leaderships have kept their collective eyes and heads down over the past couple of years, muscling through the program year while the world around them changed.
Here’s a quick shout out to two of our association clients, Maryland Chapter of Public Relations Society of America and Maryland Recycling Network, both of whom just held their annual conferences. And what a success both had!
It’s a given that today's members have the ability to go "guerrilla" – thanks in part to social technologies – to make significant contributions in unconventional ways. And we in associations can react one of two ways: channel our inner Jane Goodall or act like poachers. Lindy Dreyer and I called on our best Jane “impersonations” to encourage association pros in our #MMCCon session to think of guerrilla volunteers as extensions of our communities. Use this handout to chart your own path for "going guerrilla".
It’s a given that today's members have the ability to go "guerrilla" – thanks in part to social technologies – to make significant contributions in unconventional ways. And we in associations can react one of two ways: channel our inner Jane Goodall or act like poachers. Lindy Dreyer and I called on our best Jane “impersonations” to encourage association pros in our #MMCCon session to think of guerrilla volunteers as extensions of our communities.
For anyone who’s earned their APR or successfully won a Silver Anvil, Best in Maryland or any PR award, you know that research at the front end and evaluation at the end are “do not skip” steps. Of course following metrics and be aware of research throughout any PR campaign or project is also critical.
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