Skip to contenttop

Mariner Management & Marketing LLC

Association Executives

Blog
Mar 22
Carol Blattau

So my venture into the world of association membership continues. As I wrote earlier, I recently joined an association and was thrilled at the warm reception. In truth, I've joined two associations, each with a different membership dues policy: one's paid while the other is free. I won't get into the advantages/disadvantages of the two membership models (mostly because I haven't been in long enough to come to any real conclusion), but I will say that I've discovered one particular boon to the memberships: both are very active on LinkedIn.

Blog
Dec 31
Peggy Hoffman

In January 2002, Peter and I, on something of a whim, opened Mariner Management & Marketing. We had just both left our “day jobs” (Peter as EVP and me as Membership & Marketing Director for a trade association) at the close of 2001. We had a vision to create a new model for supporting association chapters. In came out of a belief that chapters are a critical link in the member value equation that too often falls short.

White Paper
Nov 01
Peter Houstle

Mariner Management and Whorton Marketing & Research conducted a 2006 study to examine the ROI of components by measuring the actual experience of members and found that chapters appear to have a powerful impact on association membership levels.

White Paper
Sep 29
Peggy Hoffman

What makes a successful chapter? It really comes down to just four things: a passionate group of leaders, engaged members, a couple of right-on programs or activities held during the year, and an administrative hub that allows you to keep in touch with members, keep a tab on members, keep your money and resources straight and archive the history.

 

Blog
Sep 28
Peggy Hoffman
cash register

That seemingly simple question related to association member chapters sparked what I hope will be a discussion around the real issue. The question was posted on the ASAE Component Relations discussion group by an association exec looking to bolster a case to her board to charge components for the cost of collecting their dues because it utilizes resources without reimbursement and incurs – again without reimbursement – credit card charges.

I propose that the wrong question is being asked.

Blog
Sep 26
Peggy Hoffman

The subject line caught me. We Miss You!

I didn’t realize that I had been out of the loop or missing. So I read further.

General: Membership
How We Help: Build Chapters
Blog
Oct 08
Peggy Hoffman
rulers

A NY Times blog on the risks of continuing to apply an “industrial-age mind-set to 21st-century professionals” made me think of how we’re doing that to our chapters and member communities.

Blog
Oct 05
Peggy Hoffman
welcome mat

I broke down and did it. The “straw” was the question from the hotelier asking if I was a member and eligible therefore for the discount.  This was the second time in one day that membership was worth money in my pocket.

 

 

Blog
Sep 28
Peggy Hoffman

That seemingly simple question related to association member chapters sparked what I hope will be a discussion around the real issue. The question was posted on the ASAE Component Relations discussion group by an association exec looking to bolster a case to her board to charge components for the cost of collecting their dues because it utilizes resources without reimbursement and incurs – again without reimbursement – credit card charges.

General: Chapter, Component
How We Help: Build Chapters
Blog
Sep 24
red cycling helmet

Yesterday 11 of us headed out on a 40-mile bike ride that took us through Gettysburg National Military Park. Among us were some expert riders (you know the type -- a 100-miles is a circle through the park), some seasoned riders (I'll put myself in this category with enough miles under the belt to ride strong and long), some new riders and a couple of "emerging" riders. My emerging I mean they've been on the bike enough to know they'd like to learn more and take on more.

How We Help: Build Chapters

Subscribe to Content

Learn more about subscribing to this site's content plus links to direct XML feeds.

Get Social