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Mariner Management & Marketing LLC

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Blog
Mar 22
Carol Blattau

So my venture into the world of association membership continues. As I wrote earlier, I recently joined an association and was thrilled at the warm reception. In truth, I've joined two associations, each with a different membership dues policy: one's paid while the other is free. I won't get into the advantages/disadvantages of the two membership models (mostly because I haven't been in long enough to come to any real conclusion), but I will say that I've discovered one particular boon to the memberships: both are very active on LinkedIn.

Blog
Dec 31
Peggy Hoffman

In January 2002, Peter and I, on something of a whim, opened Mariner Management & Marketing. We had just both left our “day jobs” (Peter as EVP and me as Membership & Marketing Director for a trade association) at the close of 2001. We had a vision to create a new model for supporting association chapters. In came out of a belief that chapters are a critical link in the member value equation that too often falls short.

White Paper
Jan 01
Peggy Hoffman

In 2004, there were 86,054 trade and professional associations, and 1,010,365 philanthropic or charitable organizations. Based on ASAE & The Center’s benchmarking data, we can predict that slightly less than half of the associations have some sort of component: that is a sub-entity which offers members a place to “gather” that relates to their location, discipline or interest within the overall organization.

 

General: Chapter, Component
How We Help: Manage Associations
Slide Deck
Mar 25
Peggy Hoffman

What makes Association Chapter events rock? Find out in this slide deck!

White Paper
Sep 29
Peggy Hoffman

What makes a successful chapter? It really comes down to just four things: a passionate group of leaders, engaged members, a couple of right-on programs or activities held during the year, and an administrative hub that allows you to keep in touch with members, keep a tab on members, keep your money and resources straight and archive the history.

 

Blog
Sep 28
Peggy Hoffman
cash register

That seemingly simple question related to association member chapters sparked what I hope will be a discussion around the real issue. The question was posted on the ASAE Component Relations discussion group by an association exec looking to bolster a case to her board to charge components for the cost of collecting their dues because it utilizes resources without reimbursement and incurs – again without reimbursement – credit card charges.

I propose that the wrong question is being asked.

Blog
Oct 08
Peggy Hoffman
rulers

A NY Times blog on the risks of continuing to apply an “industrial-age mind-set to 21st-century professionals” made me think of how we’re doing that to our chapters and member communities.

Blog
Sep 28
Peggy Hoffman

That seemingly simple question related to association member chapters sparked what I hope will be a discussion around the real issue. The question was posted on the ASAE Component Relations discussion group by an association exec looking to bolster a case to her board to charge components for the cost of collecting their dues because it utilizes resources without reimbursement and incurs – again without reimbursement – credit card charges.

General: Chapter, Component
How We Help: Build Chapters
Blog
Sep 21
Carol Blattau
Magnifying glass focused on two professional men

I have been working out with a trainer for several years now, but it wasn’t recently that I really began to see the results…I’m stronger, have more energy, and happily a bit thinner. How did I do it? By focusing on what I really wanted to achieve and on what I needed to do to get there

Blog
Sep 05
Carol Blattau
1Comments

More on my adventures as a new association member...

What is one way to discourage a budding volunteer? Not listening to or clarifying a volunteer’s intentions.

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