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Mariner Management & Marketing LLC

Component

White Paper
Nov 01
Peter Houstle

Mariner Management and Whorton Marketing & Research conducted a 2006 study to examine the ROI of components by measuring the actual experience of members and found that chapters appear to have a powerful impact on association membership levels.

White Paper
Jan 01
Peggy Hoffman

In 2004, there were 86,054 trade and professional associations, and 1,010,365 philanthropic or charitable organizations. Based on ASAE & The Center’s benchmarking data, we can predict that slightly less than half of the associations have some sort of component: that is a sub-entity which offers members a place to “gather” that relates to their location, discipline or interest within the overall organization.

 

General: Chapter, Component
How We Help: Manage Associations
White Paper
Sep 29
Peggy Hoffman

What makes a successful chapter? It really comes down to just four things: a passionate group of leaders, engaged members, a couple of right-on programs or activities held during the year, and an administrative hub that allows you to keep in touch with members, keep a tab on members, keep your money and resources straight and archive the history.

 

Blog
Sep 28
Peggy Hoffman
cash register

That seemingly simple question related to association member chapters sparked what I hope will be a discussion around the real issue. The question was posted on the ASAE Component Relations discussion group by an association exec looking to bolster a case to her board to charge components for the cost of collecting their dues because it utilizes resources without reimbursement and incurs – again without reimbursement – credit card charges.

I propose that the wrong question is being asked.

Blog
Sep 28
Peggy Hoffman

That seemingly simple question related to association member chapters sparked what I hope will be a discussion around the real issue. The question was posted on the ASAE Component Relations discussion group by an association exec looking to bolster a case to her board to charge components for the cost of collecting their dues because it utilizes resources without reimbursement and incurs – again without reimbursement – credit card charges.

General: Chapter, Component
How We Help: Build Chapters
Blog
Mar 01
Peggy Hoffman

Yesterday, Leap Day 2012, some 30 association professionals gathered in the conference room at Printing and Graphics Association MidAtlantic to explore three topics: membership models, learning models, and social media. Formally titled an ASAE Super Swap, what we had was a social learning evman wearing a life bouyent where SMEs on the three topics faciliated conversations. 

Blog
Mar 22
Peggy Hoffman

Peter and I led an energizing discussion at ASAE's Great Ideas Conference last week and I'm still digesting the good ideas. The session was on embracing the unofficial volunteer leader. Who is this person you say? Well it's the hell-raiser and the quiet saint. It's the person who is doing work for the profession and maybe even the association -- but unofficially. By ignoring these folks, you could miss out on some good work or inadvertently fuel a disruptive force. Here are two examples we talked about where associations embraced the unofficial leader.

Video
Dec 22
Peggy Hoffman

Peter talks about why its important for members of the Internet Society to come together and share with others their chapter's success.

Video
Aug 04
Peggy Hoffman

Talking with Joshua Paul, Socious, about the annual meeting session & association trends

Video
Dec 10
Peggy Hoffman

American Association of Diabetes Educators re-invented their chapter and special interest group structure to address the new member & volunteer.

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