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Mariner Management & Marketing LLC

Innovation

Blog
Oct 28
Peggy Hoffman
Naughty school boy erasing I'll try harder on a blackboard

We do a lot work in the area of strengthening components aka chapters. So many times, we are asked to “help them do their job better”. We’ve tried – and in several cases succeeded – in helping associations shift that request to “help them create the job they can do”.  Or in other words, evolve the way chapters operate. This is a tough shift – we know. And it’s an age-old challenge as Jamie Notter recounted in his latest blog post where he offered a story about competitive swimming in the early 1800’s.

Blog
Sep 30
Peggy Hoffman
A new vision for chapters - RAPS

How can you move members and legacy chapter systems into the future? Two associations – one state, one global – used visualization in two different ways to help evolve their models to meet their changing memberships.

Blog
Sep 23
Peggy Hoffman
light bulbs with one lit - new ideas

Associations are tweaking, evolving and revamping their chapter programs. According the ASAE Foundation Mutually Beneficial Volunteering Relationships, 44% or associations in the study indicated they reviewed their structure and 41% added or deleted components or made a change within the past five years. Examples of this will be part of the conversation at CEX: Association Component Exchange on October 13 in Arlington, VA.

Blog
Jul 25
Peggy Hoffman
Association Component Exchange CEX Logo

Looking for a learning event that's all about association chapters and other member communities? One where we don’t start the conversation with “why chapters?” but with “Yes, chapters …” It’s coming! October 13, 2017 #AssnCEX2017

Blog
Mar 24
Peggy Hoffman
Video player screen

What do trends in streaming services and TV purchases have to do with chapters? Well maybe we should say member components rather than chapters. And the answer is provide an important lesson.

Blog
Mar 16
Peggy Hoffman
Meetup.com organizer tips video grab

According to Inc., “Websites like Meetup have created an entire sub-industry for events.That’s right Inc. is saying the DIY events and Meetups are disrupting events industry. And that’s not all they are disrupting. Back in 2012, we first pointed to the WordPress Meetup in a post on The New Competition for Our Association Chapters.

Blog
Jan 09
Peggy Hoffman
Explore, experiment, brainstorming, ideastorming - paper, pencil

Don't you love experiments? Don't you really love when someone else is in charge and gives you a front row seat to both participate and learn? It seems that 2017 might be ASAE's year for playing that role.

Blog
Dec 30
Peggy Hoffman
4 Minds connected for education & community

A good friend and colleague sent me her latest white paper to read. Do you want to believe in associations' ability to change the world? Do you want to help be part of innovating education for all? Are you just a little curious about how a couple of associations are rewriting their approach to education?

Blog
Dec 26
Peggy Hoffman
Cartoon mouse asleep at the laptop

Twas the night after Christmas and all thro' the office not a creature was stirring, not even a virtual log-in … so brings me to blog? The freedom to not do a single item on my to-do, no calls to members, volunteers, leaders or clients, no frantic deadlines to meet. Rather, a chance once again to pause and consider once again what new ideas I might try in 2017. Here’s my day after list of quick links:

Blog
Dec 23
Peggy Hoffman
Cookie in the shape of a question mark

Whaaat? Well researchers have confirmed what we all know to be true: we don’t keep resolutions. Shift from statements to questions, and the results are far better.  Add a twist: if we adopted the principal of phrasing our association’s problems or challenges as questions, might we improve our success record?

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