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Mariner Management & Marketing LLC

Membership

Blog
Sep 30
Peggy Hoffman
A new vision for chapters - RAPS

How can you move members and legacy chapter systems into the future? Two associations – one state, one global – used visualization in two different ways to help evolve their models to meet their changing memberships.

Blog
Sep 27
Peggy Hoffman
Human body muscle view of back

What chapter doesn’t need more volunteer muscle? While associations in general are feeling the pressure in engaging volunteers, chapters’ pain is more acute. We could go into depth why chapters are struggling however simply put it’s a time/flexibility issue. One counterpunch is to make volunteering fun and appreciated.

Blog
Sep 23
Peggy Hoffman
light bulbs with one lit - new ideas

Associations are tweaking, evolving and revamping their chapter programs. According the ASAE Foundation Mutually Beneficial Volunteering Relationships, 44% or associations in the study indicated they reviewed their structure and 41% added or deleted components or made a change within the past five years. Examples of this will be part of the conversation at CEX: Association Component Exchange on October 13 in Arlington, VA.

Blog
Aug 12
Peggy Hoffman

If you have chapters - geographic components of any form - join us for a full day of conversation focused entirely on how to "LeverageChapters. We're calling it CEX: Association Component Exchange. The "We" is a group of curious component relations professionals with hosts Billhighway and Mariner.

 

Blog
Jul 25
Peggy Hoffman
Association Component Exchange CEX Logo

Looking for a learning event that's all about association chapters and other member communities? One where we don’t start the conversation with “why chapters?” but with “Yes, chapters …” It’s coming! October 13, 2017 #AssnCEX2017

Blog
Jul 11
Peggy Hoffman

#FSAE17 is the first of 3 stops this summer to share what we discovered in the ASAE Foundation research on optimizing association volunteerism through mutually beneficial programs. Here's a look at what we're sharing.

Blog
Apr 22
Peggy Hoffman
National Volunteer Week April 23-28, 2017

Did #NVW17 sneak up on you? There’s still time to act. Below are a few last-minute ideas. A week recognizing volunteers is nice but really showing #VolunteerLove means a commitment to your volunteers all 52 weeks a year.

Blog
Apr 08
Peggy Hoffman
Love Hate in dice

It’s one of the quintessential love-hate relationships. HQ and its Chapters. You may refer to HQ as “national” or “parent organization” or use a multitude of different terms to refer to your geographic partners. Regardless, the relationship is often one fraught with varying degrees of mistrust, ineffective communication and mixed signals. Here are 5 self-help actions.

Blog
Mar 22
Peggy Hoffman
Happy Hands

No, its not as difficult as you think! The ASAE Foundation Study on what makes a Mutually Beneficial Volunteer System illuminated a few points. (Read the full report here.) The list: effective training and orientation, accessible volunteer positions (think a mix of short-term, micro, and focused longer gigs), readily available resources, meaningful opportunities, and feedback.

Blog
Feb 09
Peggy Hoffman
Open door being painted

The biggest challenge facing associations with chapter networks is "maintaining relevancy in a time where geographic boundaries are made increasingly irrelevant by technology," said one survey respondent in the 2016 Chapter Benchmarking Study [PDF], conducted by our firm, Mariner Management & Marketing, LLC. And this quote was by no means an outlier. The future for associations' geographic chapters is uncertain, and this model will be shaped largely by which of six trends gains the most momentum in 2017.

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