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Mariner Management & Marketing LLC

Non Profit

Blog
Sep 02
Peggy Hoffman
Power of A Stronger by association

The Power of A is why we are association professionals and built our business in this transformative industry. We see the power of A throughout the year as associations programs and efforts reach individuals around the globe from setting standards and guiding regulations and legislation to innovating products and processes to extending a helping hand. The power of A is on full display as the country attends to Hurricane Harvey.

Blog
Jul 11
Peggy Hoffman

#FSAE17 is the first of 3 stops this summer to share what we discovered in the ASAE Foundation research on optimizing association volunteerism through mutually beneficial programs. Here's a look at what we're sharing.

Blog
Apr 22
Peggy Hoffman
National Volunteer Week April 23-28, 2017

Did #NVW17 sneak up on you? There’s still time to act. Below are a few last-minute ideas. A week recognizing volunteers is nice but really showing #VolunteerLove means a commitment to your volunteers all 52 weeks a year.

Blog
Mar 31
Peggy Hoffman
#VolunteerLove - text

Showing #VolunteerLove is a winning strategy for driving member engagement. Why? Because volunteering is the stickiest type of member engagement. We need to get beyond rewards and recognition to show #VolunteerLove. That was the message of the ASAE Membership Section Council webinar, Driving Member Engagement by Showing #VolunteerLove.

Blog
Mar 22
Peggy Hoffman
Happy Hands

No, its not as difficult as you think! The ASAE Foundation Study on what makes a Mutually Beneficial Volunteer System illuminated a few points. (Read the full report here.) The list: effective training and orientation, accessible volunteer positions (think a mix of short-term, micro, and focused longer gigs), readily available resources, meaningful opportunities, and feedback.

Blog
Feb 09
Peggy Hoffman
Open door being painted

The biggest challenge facing associations with chapter networks is "maintaining relevancy in a time where geographic boundaries are made increasingly irrelevant by technology," said one survey respondent in the 2016 Chapter Benchmarking Study [PDF], conducted by our firm, Mariner Management & Marketing, LLC. And this quote was by no means an outlier. The future for associations' geographic chapters is uncertain, and this model will be shaped largely by which of six trends gains the most momentum in 2017.

Blog
Jan 02
Peggy Hoffman
Sailing along - boat leads the race

It started on a dare. Could we – a married couple with three sons to raise – open a business to create a new option for small, chapter based membership organizations and succeed? Heck why not? In January 2002, Peter and I opened the doors of Mariner Management. While I won’t say the sailing has always been smooth, it has always been an exciting ride.

Blog
Dec 30
Peggy Hoffman
4 Minds connected for education & community

A good friend and colleague sent me her latest white paper to read. Do you want to believe in associations' ability to change the world? Do you want to help be part of innovating education for all? Are you just a little curious about how a couple of associations are rewriting their approach to education?

Blog
Dec 26
Peggy Hoffman
Cartoon mouse asleep at the laptop

Twas the night after Christmas and all thro' the office not a creature was stirring, not even a virtual log-in … so brings me to blog? The freedom to not do a single item on my to-do, no calls to members, volunteers, leaders or clients, no frantic deadlines to meet. Rather, a chance once again to pause and consider once again what new ideas I might try in 2017. Here’s my day after list of quick links:

Blog
Dec 23
Peggy Hoffman
Cookie in the shape of a question mark

Whaaat? Well researchers have confirmed what we all know to be true: we don’t keep resolutions. Shift from statements to questions, and the results are far better.  Add a twist: if we adopted the principal of phrasing our association’s problems or challenges as questions, might we improve our success record?

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