In January 2002, Peter and I, on something of a whim, opened Mariner Management & Marketing. We had just both left our “day jobs” (Peter as EVP and me as Membership & Marketing Director for a trade association) at the close of 2001. We had a vision to create a new model for supporting association chapters. In came out of a belief that chapters are a critical link in the member value equation that too often falls short.
That seemingly simple question related to association member chapters sparked what I hope will be a discussion around the real issue. The question was posted on the ASAE Component Relations discussion group by an association exec looking to bolster a case to her board to charge components for the cost of collecting their dues because it utilizes resources without reimbursement and incurs – again without reimbursement – credit card charges.
I propose that the wrong question is being asked.
A NY Times blog on the risks of continuing to apply an “industrial-age mind-set to 21st-century professionals” made me think of how we’re doing that to our chapters and member communities.
I broke down and did it. The “straw” was the question from the hotelier asking if I was a member and eligible therefore for the discount. This was the second time in one day that membership was worth money in my pocket.
Yesterday 11 of us headed out on a 40-mile bike ride that took us through Gettysburg National Military Park. Among us were some expert riders (you know the type -- a 100-miles is a circle through the park), some seasoned riders (I'll put myself in this category with enough miles under the belt to ride strong and long), some new riders and a couple of "emerging" riders. My emerging I mean they've been on the bike enough to know they'd like to learn more and take on more.
I have been working out with a trainer for several years now, but it wasn’t recently that I really began to see the results…I’m stronger, have more energy, and happily a bit thinner. How did I do it? By focusing on what I really wanted to achieve and on what I needed to do to get there
More on my adventures as a new association member...
What is one way to discourage a budding volunteer? Not listening to or clarifying a volunteer’s intentions.
What's the number one reason people join a professional association? Networking. And it's working for me. Just the other day, I reached out to some fellow members of the Maryland Writers Association
PRSA MD took a bold step this year when it switched the focus of its signature awards program Best In Maryland. Instead of the usual call for entries where PR agencies and organizations were asked to send in their best programs and single pieces, PRSA MD asked for nominations of individuals and teams whose year round work in PR was extraordinary.
Two chapters that I belong to are having their board installations this month. But here’s the kicker – one will do so without an incoming president or treasurer while the other is minus one position plus struggling to get members to attend meetings.
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