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Mariner Management & Marketing LLC

Component Structures & the Value Proposition

Sunday, January 1, 2006

In 2004, there were 86,054 trade and professional associations, and 1,010,365 philanthropic or charitable organizations. Based on ASAE & The Center’s benchmarking data, we can predict that slightly less than half of the associations have some sort of component: that is a sub-entity which offers members a place to “gather” that relates to their location, discipline or interest within the overall organization.
 
The why behind this support for small groups within larger associations is not as clearly defined or objectively measured, but anecdotal evidence consistently suggests that components enhance membership acquisition, retention and participation. 

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