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Most of us know how much our chapters cost (staff support, rebates/grants, training programs, tech platforms, etc.), but few seem to have a good handle on the actual return on that investment. To help us develop a rational model by which associations might assess the financial value generated by chapters, we’ve launched the Chapter ROI Project and we’re inviting association execs to contribute to a Chapter ROI Valuation Matrix.
Did #NVW17 sneak up on you? There’s still time to act. Below are a few last-minute ideas. A week recognizing volunteers is nice but really showing #VolunteerLove means a commitment to your volunteers all 52 weeks a year.
It’s one of the quintessential love-hate relationships. HQ and its Chapters. You may refer to HQ as “national” or “parent organization” or use a multitude of different terms to refer to your geographic partners. Regardless, the relationship is often one fraught with varying degrees of mistrust, ineffective communication and mixed signals. Here are 5 self-help actions.
Showing #VolunteerLove is a winning strategy for driving member engagement. Why? Because volunteering is the stickiest type of member engagement. We need to get beyond rewards and recognition to show #VolunteerLove. That was the message of the ASAE Membership Section Council webinar, Driving Member Engagement by Showing #VolunteerLove.
What do trends in streaming services and TV purchases have to do with chapters? Well maybe we should say member components rather than chapters. And the answer is provide an important lesson.
No, its not as difficult as you think! The ASAE Foundation Study on what makes a Mutually Beneficial Volunteer System illuminated a few points. (Read the full report here.) The list: effective training and orientation, accessible volunteer positions (think a mix of short-term, micro, and focused longer gigs), readily available resources, meaningful opportunities, and feedback.
According to Inc., “Websites like Meetup have created an entire sub-industry for events.” That’s right Inc. is saying the DIY events and Meetups are disrupting events industry. And that’s not all they are disrupting. Back in 2012, we first pointed to the WordPress Meetup in a post on The New Competition for Our Association Chapters.
The biggest challenge facing associations with chapter networks is "maintaining relevancy in a time where geographic boundaries are made increasingly irrelevant by technology," said one survey respondent in the 2016 Chapter Benchmarking Study [PDF], conducted by our firm, Mariner Management & Marketing, LLC. And this quote was by no means an outlier. The future for associations' geographic chapters is uncertain, and this model will be shaped largely by which of six trends gains the most momentum in 2017.
Don't you love experiments? Don't you really love when someone else is in charge and gives you a front row seat to both participate and learn? It seems that 2017 might be ASAE's year for playing that role.
It started on a dare. Could we – a married couple with three sons to raise – open a business to create a new option for small, chapter based membership organizations and succeed? Heck why not? In January 2002, Peter and I opened the doors of Mariner Management. While I won’t say the sailing has always been smooth, it has always been an exciting ride.
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