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Most can agree that we receive way too many emails in the course of a day. What’s more maddening, besides the increasing amount of spam (that’s another post), is the constant barrage of emails from a single source, i.e., the vendor that sends daily updates on products and services, or the e-letter that comes in 2-3 times a day with the “latest news.”
Two chapters I met recently are struggling. In both cases, the leaderships have kept their collective eyes and heads down over the past couple of years, muscling through the program year while the world around them changed.
Here’s a quick shout out to two of our association clients, Maryland Chapter of Public Relations Society of America and Maryland Recycling Network, both of whom just held their annual conferences. And what a success both had!
It’s a given that today's members have the ability to go "guerrilla" – thanks in part to social technologies – to make significant contributions in unconventional ways. And we in associations can react one of two ways: channel our inner Jane Goodall or act like poachers. Lindy Dreyer and I called on our best Jane “impersonations” to encourage association pros in our #MMCCon session to think of guerrilla volunteers as extensions of our communities.
For anyone who’s earned their APR or successfully won a Silver Anvil, Best in Maryland or any PR award, you know that research at the front end and evaluation at the end are “do not skip” steps. Of course following metrics and be aware of research throughout any PR campaign or project is also critical.
I love Peggy’s post from the other day - Volunteers Give ... and keep on giving. There’s no question that volunteers are an important part to any organization, whatever its purpose. And as I work with association volunteers on a daily basis, I see firsthand the dedication and time each pours into his/her volunteerism; a dedication that is not always an easy task.
I’ve spent lots of time this week with many different groups of volunteers and close the week with a sense of contentment. It's been brought on by ...
Elizabeth Engel and I published a research paper last week about evidence-based decision-making (see http://bit.ly/1jwXcDX). The paper offers a variety of insights regarding the role of data, value of new analytical tools, the importance of intuition in the decision-making process, etc.
Whenever I finish a project like this, however, I invariably come away with a multitude of second thoughts and questions.
As management guru and former GE CEO Jack Welch noted, “You can’t manage what you don’t measure.” We would suggest the corollary is equally true…i.e. “You manage what you measure (and ignore that which you don’t measure).” In other words, the things about which we make decisions and the decisions themselves are often governed by what we can readily observe and count.
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