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I just wrapped up another great session with chapter leaders – Financial Executives International this time. As I do at each of these, I come back with great ideas to try. Two that really resonated with me.
PRSA, the Public Relations Society of America, is the PR central for some 22,000 professionals around the globe. And when they set the standards and share the effective practices for many PR issues, they are speaking for the profession at large. But every issue has a local twist or a local story. And that's where the chapter comes in. At PRSA Maryland, we don't duplicate PRSA, we add to it, we highlight the local story.
<p>I recently spoke with a chapter volunteer leader who’s willing to give it a try but about ready to throw it all in. Do you want to know why? Well it seems that the bar for getting on the chapter leadership is how many years you’ve put in not performance. When she looks around the table, she sees low performance and hears all about how there’s this issue and that issue.</p>
What can you learn from a dozen very different associations evaluating and re-imagining their geographic components in the U.S. and globally? We're knee-deep in work with seven associations and have in the past four years walked alongside five others on this journey from where we are seeing four key trends or observations about chapters that are urging us to break out of the mold.
There is a paradox of growth which occurs when a chapter reaches the size where incorporation is required to create an entity which can open a bank account.
The value of attending a conference or any educational program can feel a bit intangible. Sort of like dining in a restaurant. #Ideas16 was different.
Looking back through my emails, I found this piece posted in the Baltimore Business Journal - 5 questions to ask before taking on a volunteer commitment. It’s a response to a question posed by a CEO who was trying to encourage his leadership team to volunteer for their professional associations as a way to build the brand. The CEO was getting some push-back from his team who felt volunteering is often a waste of time and of no true value. The response was on target by suggesting that potential volunteers do some homework and interview the association before fully jumping in.
Hi blog readers! A bit red face here at Mariner because we’ve been neglecting this blog a bit. Not because we don’t have anything to say – trust me, we have plenty to say – but because like most of you, we’ve been busy as bees. Between flying back and forth across the county (mostly Peggy) and driving back and forth from PA (mostly Peter), not to mention several big projects (Peggy & Peter), we’ve been a bit crazy here. Of course that’s a pretty lousy excuse but there it is.
Nearly half of all associations have components – a catch-all phrase for chapters, special interest groups and the like – according ASAE’s last benchmarking study. Back 2006, two research undertakings by Mariner and Whorton and by the ASAE Component Section Council sought to answer the question “are chapters worth the effort – do they have a defensible ROI?” 10 years and a much different economy later, we’re still hearing the question “How do we justify the cost of chapter support?”, and it’s getting louder. We can relatively easily identify the costs (financial and otherwise), but struggle to monetize the value.
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