Resources for Retention
We offer this list as is — there are no endorsements for the ideas,
products or people.
Membership
Retention: Small Associations Share Their Strategies
In this Forum feature article presented by the Center for Association
Leadership, Terri Yablonsky Stat - an Evanston, Illinois based freelance
writer - provides an overview of strategies and initiatives employed by
smaller associations to retain their memberships.
Member
Retention for Chapters American Corporate Counsel Association assembled
this and other membership articles which offer ideas and solutions tailored
for chapters.
Strategies for
Improving Health Plan Member Retention and Loyalty HSM Group works
with health care customers from providers to associations and in this
series of articles pulls the concepts of member and customer relations
together.
Seeing the
Whole Elephant
This article written by Mohanbir Sawhney, McCormick Tribune professor
of e-commerce and technology at Northwestern University's Kellogg School
of Management and a fellow at DiamondCluster International, provides lessons
from customer relationship management that we can apply to membership
programs
Interesting retention ideas:
- Recognize milestones
- Mentor (Brother/ Sister)
- Sign em up on a committee right away!
- Intro them in the newsletter
Looking for more web resources? Visit
Association Links & More or Contact us.
|
