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Strategic and Program Services
Let us assist your association in growing, through these planning and
promotional services:
- Strategic Research & Planning
— We help your leadership ensure that the association sustainably
focuses its resources on the most beneficial products, programs and
services for its members. We conduct environmental scanning, leading
edge surveys, membership surveys and market research to identify critical
industry trends and membership needs. Then we assess your ability
to address those trends and needs.
- National or Local Group Start-up —
We will help you conduct research and development and handle all start-up
requirements including incorporation, by-laws development, leadership
structure, and marketing research and planning.
- Marketing & Promotion —
We help you sell memberships, products and programs - profitably.
We’ll conduct market research to identify the most fertile customer
base for your product, program or service and, develop and implement
a comprehensive marketing and sales plan to achieve your sales goals.
- Membership Retention — Maximizing
membership retention begins with conducting gap analysis to identify
critical differences between expectations of long and short term members.
Then we’ll help determine which gaps can be closed given the
association’s available resources. With that information in hand,
we’ll create and/or modify products, programs or services to
fill gap and improve retention.
- Communications — We will
help you effectively reach audiences with critical messages. We will
develop and implement a communications plan to meet your communications
goals. We can help you implement solutions like web-sites, e-letters,
listservs, newsletters and magazines.
- Affinity Program Development —
To enhance membership value and increase non-dues income, we will
build partnerships with trustworthy vendors. We assess member need,
identify and evaluate vendors, and develop and implement a marketing
plan to establish and grow the program.
- Meetings Management — From effective
leadership meetings, to programs that enhance membership value and
increase income, we help you create winning meetings. We handle all
aspects including site selection, registration, program planning,
and marketing.
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