Tip #5: Rediscover Your Public Library

1. Do you have a research department?

2. Is it open 24/7?

3. How much does it cost?

Your answers are (1) YES, (2) YES, and (3) NOTHING. Didn’t know that? Well then you should take a trip to your public library. And it’ll be easier than you think since public library systems are available via the Internet. Your virtual library provides access to on-line databases and easy links to all sorts of excellent web resources. If you are in Maryland (and more states are likely to jump on the bandwagon), you can also access a nifty 24/7 online program called AskUsNow!

Your Marketing Plan is Due Tomorrow!

Say, for example, you need to identify competing associations or nail down a list of key media in a region. Your public library has association, media and business directories available – many on-line for immediate access. In Maryland for example I can access ReferenceUSA, CQ Researcher, and Business & Company Resource Center which includes 17 databases like Encyclopedia of Associations, International Directory of Company Histories, Ward’s Business Directories and Market Share Reporter. And that’s just the beginning.

AskUsNow!

Most library systems also offer research assistance by email. In Maryland, we go one more step with AskUsNow!, a 24/7 live online interactive service using the expertise of librarians to provide answers to questions, research guidance, and help navigating the internet. You type in your question and within seconds are chatting with a librarian who lead you to the answer. A normal session lasts about 15-20 minutes.

Where to Start?

Click on your favorite search engine, type in “public library” and your state. The search should direct you to the libraries in your area. If you are in Maryland, you can also log onto AskUsNow!.

Looking for more web resources? Visit Association Links & More or Contact us.