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Mariner Management & Marketing LLC


When four California chapters of the Club Managers Association of America took the bold step to merge and create the Golden State Chapter, they knew they needed to create a strategic plan and as importantly an operational plan. The Institute of Internal Auditors believed there had to be another model for chapters but couldn’t quite visualize it. The Medical Group Management Association wanted to craft a new vision for its components and its volunteer leadership path. SHRM, Society for Human Resource Management, needed a fresh approach to its chapter rewards and recognition program to complement a revamped chapter program.

These are fours associations that drew on Mariner’s thinking and experience for strategic and program services. It’s not just that we know how to conduct meaningful strategic planning and craft effective marketing plans but we also look at the path that’s not been taken, seeking new solutions to old problems.

Let us assist your association in growing.

Strategic Planning & Research— We help your leadership ensure that the association focuses its resources on the most beneficial products, programs and services for its members. We conduct environmental scanning, leading edge surveys, membership surveys and market research to identify critical industry trends and membership needs. Then we assess your ability to address those trends and needs and help you design an actionable process that consistently moves your assocation in the right direction.

Effective Association Member Components — Whether you call them chapters, sections, affiliates, SIGs, communities of practice, boards or subgroups, member communities are a lifeblood of associations. Too often associations are struggling with their member components – and may even consider them a drain rather than a contributor. We will help end the struggle, rebuild components or create components. Read more about the Chapter of Future or visit our resource page for a look at new ideas and solutions. Whether it’s working one-on-one with a component or with the national office, we will bring our experience building successful member components to help you achieve success.

Increasing Member Engagement — Association industry research highlights a simple formula: engaged members are more satisfied, renew at higher rates and lead to member aquisition. We’ll help you look differently at how members can engage with your association and create an engagement strategy that links to a vibrant volunteerism and developing effective leaders.

Crafting a Vibrant Volunteer Management Program — Whether its a redesigning your leadership guides and training materials, crafting a new leadership conference or building a rewards and recognition program, bring us in because you want new thinking and you’re ready to ask the tough questions.

Featured White Paper

Mariner Management and Whorton Marketing & Research conducted a 2006 study to examine the ROI of components by measuring the actual experience of members and found that chapters appear to have a powerful impact on association membership levels.

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