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This area contains blog posts, videos, white papers, case studies and slide decks. Use the Resource Finder controls on the right side (mobile users at page bottom) to search or filter the content shown on this page.

Blog
Jul 11
Carol Blattau

Most can agree that we receive way too many emails in the course of a day. What’s more maddening, besides the increasing amount of spam (that’s another post), is the constant barrage of emails from a single source, i.e., the vendor that sends daily updates on products and services, or the e-letter that comes in 2-3 times a day with the “latest news.”

Blog
Jul 02
Peggy Hoffman

Two chapters I met recently are struggling. In both cases, the leaderships have kept their collective eyes and heads down over the past couple of years, muscling through the program year while the world around them changed.

Blog
Jun 26
Carol Blattau

Here’s a quick shout out to two of our association clients, Maryland Chapter of Public Relations Society of America and Maryland Recycling Network, both of whom just held their annual conferences. And what a success both had!

White Paper
Jun 25
Peggy Hoffman

It’s a given that today's members have the ability to go "guerrilla" – thanks in part to social technologies – to make significant contributions in unconventional ways. And we in associations can react one of two ways: channel our inner Jane Goodall or act like poachers. Lindy Dreyer and I called on our best Jane “impersonations” to encourage association pros in our #MMCCon session to think of guerrilla volunteers as extensions of our communities. Use this handout to chart your own path for "going guerrilla".

Blog
Jun 25
Peggy Hoffman

It’s a given that today's members have the ability to go "guerrilla" – thanks in part to social technologies – to make significant contributions in unconventional ways. And we in associations can react one of two ways: channel our inner Jane Goodall or act like poachers. Lindy Dreyer and I called on our best Jane “impersonations” to encourage association pros in our #MMCCon session to think of guerrilla volunteers as extensions of our communities.

Blog
Jun 06
Peggy Hoffman
questions

For anyone who’s earned their APR or successfully won a Silver Anvil, Best in Maryland or any PR award, you know that research at the front end and evaluation at the end are “do not skip” steps. Of course following metrics and be aware of research throughout any PR campaign or project is also critical.

Blog
May 29
Carol Blattau
Bar Harbor ME

I love Peggy’s post from the other day - Volunteers Give ... and keep on giving. There’s no question that volunteers are an important part to any organization, whatever its purpose. And as I work with association volunteers on a daily basis, I see firsthand the dedication and time each pours into his/her volunteerism; a dedication that is not always an easy task.

Blog
May 23
Peggy Hoffman
Charlestown (MD) Residents setting up display of Memorial Day flags

I’ve spent lots of time this week with many different groups of volunteers and close the week with a sense of contentment. It's been brought on by ...

Blog
May 03
Peter Houstle

Elizabeth Engel and I published a research paper last week about evidence-based decision-making (see http://bit.ly/1jwXcDX). The paper offers a variety of insights regarding the role of data, value of new analytical tools, the importance of intuition in the decision-making process, etc.

Whenever I finish a project like this, however, I invariably come away with a multitude of second thoughts and questions.

Blog
Apr 28
Peggy Hoffman
looking under a microscope

As management guru and former GE CEO Jack Welch noted, “You can’t manage what you don’t measure.” We would suggest the corollary is equally true…i.e. “You manage what you measure (and ignore that which you don’t measure).” In other words, the things about which we make decisions and the decisions themselves are often governed by what we can readily observe and count.

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